︎
Ivy Park
Campaign Messsaging
To launch Beyoncé’s apparel collections, adidas’ Ivy Park team now takes a more integrated approach than their wildly popular influencer unboxings. I worked with Kamp Grizzly on concept copy and campaign messaging that officially announced their Halls of Ivy (social-club focused), Ivy Heart (Valentines Day), Ivytopia (urban oasis), and Ivy Trail (rugged splendor) lines to the world. Collection films & images below. 











Collaborators:
Tai Foster
Annie Quach
Daniel Portrait
Ayla Gilbert
Mary Hare
Asnley Marcu