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Meow Wolf
Omega Mart Launch
Meow Wolf, the homegrown art collective out of Santa Fe, NM came to us for help launching their second experience right off the Vegas strip: a surreal, otherworldly indictment on modern consumerism called Omega Mart. As the lead strategist for 2 years, I worked with the brand to create a compelling brand narrative and distinct tone of voice for new consumers, and bring an integrated breakthrough campaign to life, including subversive out of home, print, social content and a deepfake Willie Nelson.

The brand film went viral on Reddit immediately, leading to ticket sellouts for the first 3 months of operation, even during a pandemic and multiple opening date reschedules.





Collaborators:
Alex Romans
Robbie Rane
Jason Kreher
Matt Sorrell