︎
Nike
Catalyst Projects
Since 2023, I’ve worked as an all-around writer on a variety of Nike Catalyst projects, comprising their most anticipated, coveted and successful collaborations, grouped here for efficiency. From establishing product and creative campaign narratives, to scripting accompanying films, to writing copy for real(ish) press releases, SNKRS.com, and social media channels [@nike, @nikesportswear, @nikewomen, various talent, and NBHD doors,] we created unique worlds for each of these collections to live within while speaking directly to the varied interests of their consumers, present and future.

*Campaign narratives are internal-facing;
I can provide examples upon request.
(examples are illustrative, not exhaustive)

Nike X Ambush Nite Sport
Script writing for Hero Film, SNKRS copy, Social Copy, Talent Copy [Yoon Ambush]






 Nike X Jacquemus J Force 1
Campaign Narrative, SNKRS copy, Social Copy







Nike X Billie Eilish Alpha Force
Campaign Narrative, Social Copy, Talent Copy [Billie]







Nike X Alyx MMW AF1
Campaign Narrative, SNKRS copy, Social copy








Nike X Feng Chen Wang
Campaign Narrative, Campaign and Concept Naming, Social Copy






Nike X Travis Scott Attack
 Campaign Faux Press Release (no longer online,) Social Copy









Other Projects: Martine Rose, Off-White,Sacai, Stüssy













Collaborators:

Jennifer Lee
Jake Gevalt
Jack Saunders
Vedant Vasavda
Grace Summers
Benoit Giraud
Liz Paulson
Ruby Sejour
Alana Spears
Alex Arechiga
Natalie Bobier
John Radaza
Kaitlin Ward
Chris Webster