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Nike x Wu Tang Clan
 Dunk High
Nike x Wu Tang Clan release was a dream come true for real Wu fans, who for decades had coveted the original 36 pair that were gifted only to members and associates of the Clan. For this launch, I wrote all of the collab communications for Nike-owned touchpoints, and the campaign films including the hero, voiced by Raekwon the Chef + featuring NY Knicks Josh Hart, Jalen Brunson and Mikal Bridges, starring the Abbott himself, RZA. 👐🏾 Additional campaign elements included influencer gifting, an ice cream truck that stationed outside of MSG during the week of the release, and a launch that coincided with Wu Tang Day in New York City.

















Collaborators:
Ben Solomon
Theo Brooks
John Radaza
Kimou Meyer