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Old Spice Barbershop
Cut The Feed Instagram Activation
To announce Old Spice’s first physical barbershop opening  in Columbus, Ohio, we gave influencer Jay (@jay on IG) the world’s first ever haircut, on our Instagram feed. This was a massive undertaking of 300+ photo posts, complete with Easter Eggs and each with unique captions. We also hid prizes like Old Spice hair products and Super Bowl tickets in the hair. And I’m now a certified hair pun expert. 





Collaborators
Cam Soane
Chris Streger
Robin Maxii
Serena Board
Erik Fahrenkopf
Sara Phillips