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On She Goes:
Branding

On She Goes is a brand and digital platform created and maintained entirely within the walls of Wieden + Kennedy, to increase representation for women of color in the travel space. The platform consists of an editorial website, an award-winning podcast, events and speaking engagements, and social content. I cohosted the podcast, directed brand strategy, created social content, and secured brand partnerships including The Hoxton, Winc, The Wing, and Travel Portland.

Social Content Creation



some notable work we’ve done 



talent and brand collaborators



press mentions


our billboard in times square! 





and our mural on alberta street in portland.




Collaborators:
Serita Wesley
Becca Ramos
Nagini Reddy
Vivian Zhang
Farin Nikdel