rebecca's work

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<channel>
	<title>rebecca's work</title>
	<link>https://rebeccarussell.lol</link>
	<description>rebecca's work</description>
	<pubDate>Wed, 16 Apr 2025 04:06:12 +0000</pubDate>
	<generator>https://rebeccarussell.lol</generator>
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		<title>Home 🏠</title>
				
		<link>https://rebeccarussell.lol/Home</link>

		<pubDate>Thu, 15 Oct 2020 04:26:15 +0000</pubDate>

		<dc:creator>rebecca's work</dc:creator>

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		<description>
	Hi! I’m Rebecca, an NYC-based award-winning freelance creative director who was once an award-winning copywriter and director of social media,&#38;nbsp;formerly at&#38;nbsp;Wieden + Kennedy Portland,&#38;nbsp;Droga5,&#38;nbsp;Anomaly NYC, and Translation.

While you’re here, check out my Work 🖌️, Awards 🏆, and Bio 🌍.
CLICK HERE TO INQUIRE ABOUT MY AVAILABILITY 💻</description>
		
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		<title>work 📝</title>
				
		<link>https://rebeccarussell.lol/work</link>

		<pubDate>Thu, 15 Oct 2020 06:27:53 +0000</pubDate>

		<dc:creator>rebecca's work</dc:creator>

		<guid isPermaLink="true">https://rebeccarussell.lol/work</guid>

		<description> 
	📝&#38;nbsp;
	🐝&#38;nbsp;Nike X Wu Tang Clan

💄&#38;nbsp;Nike X Isamaya Ffrench
💎 Nike X Tiffany&#38;nbsp;
🪄 Nike X Catalyst


🛍️ Google Black Owned Friday

👱🏽‍♀️ Ivy Park&#38;nbsp;
👨🏿‍🦲 Jordan
🏔 Travel Oregon
🌐 Google Year In Search

🛁 Lord Jones&#38;nbsp;🐺&#38;nbsp;Meow Wolf&#38;nbsp;
💈&#38;nbsp;Old Spice Barbershop✈️&#38;nbsp;OnSheGoes
 

</description>
		
	</item>
		
		
	<item>
		<title>Nike X Wu Tang Clan</title>
				
		<link>https://rebeccarussell.lol/Nike-X-Wu-Tang-Clan</link>

		<pubDate>Wed, 16 Apr 2025 04:06:12 +0000</pubDate>

		<dc:creator>rebecca's work</dc:creator>

		<guid isPermaLink="true">https://rebeccarussell.lol/Nike-X-Wu-Tang-Clan</guid>

		<description>
	Nike x Wu Tang Clan
Dunk High
	Nike x Wu Tang Clan release was a dream come true for real Wu fans, who for decades had coveted the original 36 pair that were gifted only to members and associates of the Clan. For this launch, I wrote all of the collab communications for Nike-owned touchpoints, and the campaign films including the hero, voiced by Raekwon the Chef + featuring NY Knicks Josh Hart, Jalen Brunson and Mikal Bridges, starring the Abbott himself, RZA. 👐🏾 Additional campaign elements included influencer gifting, an ice cream truck that stationed outside of MSG during the week of the release, and a launch that coincided with Wu Tang Day in New York City.


&#60;img width="1090" height="1362" width_o="1090" height_o="1362" data-src="https://freight.cargo.site/t/original/i/8fc7f9f5233593f3fd1b28b3ee6b62bda2dc2f5bfac10817acd1d279ca3728c8/hip-hop-and-sneaker-fans-are-abuzz-over-the-nike-x-wu-tang-clan-dunk.jpg" data-mid="229876414" border="0" data-scale="36" src="https://freight.cargo.site/w/1000/i/8fc7f9f5233593f3fd1b28b3ee6b62bda2dc2f5bfac10817acd1d279ca3728c8/hip-hop-and-sneaker-fans-are-abuzz-over-the-nike-x-wu-tang-clan-dunk.jpg" /&#62;

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&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e8d2fd2cf5f5561e8ee1abe06796fe4cd214acaeb006a5aae720bdfc728f9dd3/465023188_3680718348885426_4162087909236423858_n.jpg" data-mid="229876411" border="0" data-scale="36" src="https://freight.cargo.site/w/1000/i/e8d2fd2cf5f5561e8ee1abe06796fe4cd214acaeb006a5aae720bdfc728f9dd3/465023188_3680718348885426_4162087909236423858_n.jpg" /&#62;

Collaborators:
Ben SolomonTheo Brooks
John RadazaKimou Meyer

</description>
		
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	<item>
		<title>Nike X Isamaya Ffrench</title>
				
		<link>https://rebeccarussell.lol/Nike-X-Isamaya-Ffrench</link>

		<pubDate>Wed, 16 Apr 2025 02:59:06 +0000</pubDate>

		<dc:creator>rebecca's work</dc:creator>

		<guid isPermaLink="true">https://rebeccarussell.lol/Nike-X-Isamaya-Ffrench</guid>

		<description>
	Nike X&#38;nbsp;Isamaya FfrenchAir Max DN
	Nike X&#38;nbsp;Isamaya Ffrench found the brand&#38;nbsp;partnering with the London-based makeup artist to launch a limited edition Air Max DN collection inspired by the intersection of sport and beauty. Featuring fleshtone and red lip-colored footwear, the campaign highlighted the product meticulously juxtaposed among athletes and artifacts of gymnasia, creating picture perfect sport tableaus. The campaign manifesto later served as the focal point for the product launch party.&#38;nbsp;


&#60;img width="1070" height="760" width_o="1070" height_o="760" data-src="https://freight.cargo.site/t/original/i/defd74092b568032544f34e0d53b85b92fcb1ce5e25469f8a8d8e5e73cbcad9d/0b7b9a46230929a14ce1c546756a1ca0bc4882a4-1070x760.png" data-mid="229847953" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/defd74092b568032544f34e0d53b85b92fcb1ce5e25469f8a8d8e5e73cbcad9d/0b7b9a46230929a14ce1c546756a1ca0bc4882a4-1070x760.png" /&#62;

&#60;img width="1632" height="1204" width_o="1632" height_o="1204" data-src="https://freight.cargo.site/t/original/i/ce248fc398cc34015db4a6d60f8af5650b606f69f7e0f05cb1be636b6e6fa2f4/Screenshot-2025-04-15-at-11.13.09-PM.png" data-mid="229848698" border="0" data-scale="42" src="https://freight.cargo.site/w/1000/i/ce248fc398cc34015db4a6d60f8af5650b606f69f7e0f05cb1be636b6e6fa2f4/Screenshot-2025-04-15-at-11.13.09-PM.png" /&#62;

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&#60;img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/a8126d2294e1efbd5b434ecfaf40eca5c1694885d67fb0de177921cdfbd2b3a3/dsc-0302-2-2400x1600-crop-1.jpg" data-mid="229848719" border="0" data-scale="39" src="https://freight.cargo.site/w/1000/i/a8126d2294e1efbd5b434ecfaf40eca5c1694885d67fb0de177921cdfbd2b3a3/dsc-0302-2-2400x1600-crop-1.jpg" /&#62;

&#60;img width="1000" height="1500" width_o="1000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/7789c8bd672eaff92065e06cf0f26c34cdddf308b3456a2f82153b4cc85df8cc/dsc-4-0152-1000x1500-crop-1.jpg" data-mid="229848718" border="0"  src="https://freight.cargo.site/w/1000/i/7789c8bd672eaff92065e06cf0f26c34cdddf308b3456a2f82153b4cc85df8cc/dsc-4-0152-1000x1500-crop-1.jpg" /&#62;


Collaborators:
Jake Gevalt
Ngozi Monu
Leo Becerra
Mia Bonilla
Elle Hankinson
Natalie Bobier
Madison Hahn


</description>
		
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	<item>
		<title>Nike X Tiffany</title>
				
		<link>https://rebeccarussell.lol/Nike-X-Tiffany</link>

		<pubDate>Mon, 20 Mar 2023 17:51:39 +0000</pubDate>

		<dc:creator>rebecca's work</dc:creator>

		<guid isPermaLink="true">https://rebeccarussell.lol/Nike-X-Tiffany</guid>

		<description>
	Nike X Tiffany &#38;amp; Co.AF 1 Low “1837”


	Nike X Tiffany &#38;amp; Co.&#38;nbsp;officially collaborated after years of speculation from sneakerheads. Working directly with the Nike Catalyst team, I crafted the campaign narrative that served as the North Star for both teams to contextualize the campaign internally. I also wrote the copy and scripts for all of the print, digital, and social assets, for Nike brand, the talent (Melo,) and retail partner announcements.&#38;nbsp;

	
&#60;img width="1280" height="934" width_o="1280" height_o="934" data-src="https://freight.cargo.site/t/original/i/056521ba204f6a3740d4ba5355e653df9ba415d3d4e7ca46b7a49db5c8bd8972/Screenshot-2023-03-20-at-3.39.53-PM.png" data-mid="172428327" border="0"  src="https://freight.cargo.site/w/1000/i/056521ba204f6a3740d4ba5355e653df9ba415d3d4e7ca46b7a49db5c8bd8972/Screenshot-2023-03-20-at-3.39.53-PM.png" /&#62;

&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/3eabdb14305c4ec1ef2b20fe48502ca8082a5ba04e00691e3cdabcb5193dbb53/FnzoXzfaYAElb0D.jpg" data-mid="172423819" border="0"  src="https://freight.cargo.site/w/1000/i/3eabdb14305c4ec1ef2b20fe48502ca8082a5ba04e00691e3cdabcb5193dbb53/FnzoXzfaYAElb0D.jpg" /&#62;&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/022b247eba5614e0816e176a0e8d0fed942621e5396f94a6a59f3987c37e6111/FnzoYORaIAIySKl.jpg" data-mid="172423820" border="0"  src="https://freight.cargo.site/w/1000/i/022b247eba5614e0816e176a0e8d0fed942621e5396f94a6a59f3987c37e6111/FnzoYORaIAIySKl.jpg" /&#62;&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/1bdddde1e014d30bae8098db92262937d0907e41a902e0b9576db1b74dcbf281/FnzoZqlaQAU4iyX.jpg" data-mid="172423823" border="0"  src="https://freight.cargo.site/w/1000/i/1bdddde1e014d30bae8098db92262937d0907e41a902e0b9576db1b74dcbf281/FnzoZqlaQAU4iyX.jpg" /&#62;&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/e18f487450a272beb0010a9959771b14cb0baae75a4e25cc5b1e0844c5ad5a27/FnzoYvQaUAEcRuB.jpg" data-mid="172423821" border="0"  src="https://freight.cargo.site/w/1000/i/e18f487450a272beb0010a9959771b14cb0baae75a4e25cc5b1e0844c5ad5a27/FnzoYvQaUAEcRuB.jpg" /&#62;


&#60;img width="2342" height="1444" width_o="2342" height_o="1444" data-src="https://freight.cargo.site/t/original/i/b9ab171fb1aace5044649be505fe6fe325dc9b4ae847795e71d7344249bba43f/Screen-Shot-2023-02-22-at-11.33.46-PM.png" data-mid="172423825" border="0"  src="https://freight.cargo.site/w/1000/i/b9ab171fb1aace5044649be505fe6fe325dc9b4ae847795e71d7344249bba43f/Screen-Shot-2023-02-22-at-11.33.46-PM.png" /&#62;
&#60;img width="1478" height="718" width_o="1478" height_o="718" data-src="https://freight.cargo.site/t/original/i/36ab91fe01fc89c39d2bfd590edb5355bf9e6466f8acedd1686d03c239ee9277/Screenshot-2023-03-20-at-3.38.31-PM.png" data-mid="172428258" border="0"  src="https://freight.cargo.site/w/1000/i/36ab91fe01fc89c39d2bfd590edb5355bf9e6466f8acedd1686d03c239ee9277/Screenshot-2023-03-20-at-3.38.31-PM.png" /&#62;

Collaborators:
Jennifer LeeKimou Meyer
Hayley Bauske
CarmenRosa Wishart
Leo Becerra
Kaitlin Ward
John Radaza
Chris Webster
Chris Dukeminier
Ruba Abu- NimahJack Briger

&#38;nbsp;

</description>
		
	</item>
		
		
	<item>
		<title>Nike X Catalyst</title>
				
		<link>https://rebeccarussell.lol/Nike-X-Catalyst</link>

		<pubDate>Thu, 14 Mar 2024 23:13:12 +0000</pubDate>

		<dc:creator>rebecca's work</dc:creator>

		<guid isPermaLink="true">https://rebeccarussell.lol/Nike-X-Catalyst</guid>

		<description>
	Nike 
Catalyst Projects
	Since 2023, I’ve worked as an all-around writer on a variety of Nike Catalyst projects, comprising their most anticipated, coveted and successful collaborations, grouped here for efficiency. From establishing product and creative campaign narratives, to scripting accompanying films, to writing copy for real(ish) press releases, SNKRS.com, and social media channels [@nike, @nikesportswear, @nikewomen, various talent, and NBHD doors,] we created unique worlds for each of these collections to live within while speaking directly to the varied interests of their consumers, present and future.

*Campaign narratives are internal-facing; I can provide examples upon request.

	(examples are illustrative, not exhaustive)


Nike X Ambush Nite Sport

Script writing for Hero Film, SNKRS copy, Social Copy, Talent Copy [Yoon Ambush]

&#60;img width="1268" height="1556" width_o="1268" height_o="1556" data-src="https://freight.cargo.site/t/original/i/0840fa88d0e32b55205616311b47dd7e042695f3bfe221b4dce1ad9d0773c82f/Screenshot-2024-03-14-at-10.23.13-PM.png" data-mid="206823393" border="0" data-scale="33" src="https://freight.cargo.site/w/1000/i/0840fa88d0e32b55205616311b47dd7e042695f3bfe221b4dce1ad9d0773c82f/Screenshot-2024-03-14-at-10.23.13-PM.png" /&#62;


Nike X Jacquemus J Force 1
Campaign Narrative, SNKRS copy, Social Copy

&#60;img src="https://www.voguehk.com/media/2023/02/JF4-853x1280.jpeg"&#62;


&#60;img width="1338" height="1198" width_o="1338" height_o="1198" data-src="https://freight.cargo.site/t/original/i/8247171c84cc8086a0f66aa1b03b1fb5373e03e18c563c798284fd3ed21fb5a9/Screenshot-2024-03-14-at-9.12.19-PM.png" data-mid="206821356" border="0" data-scale="33" src="https://freight.cargo.site/w/1000/i/8247171c84cc8086a0f66aa1b03b1fb5373e03e18c563c798284fd3ed21fb5a9/Screenshot-2024-03-14-at-9.12.19-PM.png" /&#62;


 Nike X Billie Eilish Alpha Force
Campaign Narrative, Social Copy, Talent Copy [Billie]

&#60;img width="1632" height="1202" width_o="1632" height_o="1202" data-src="https://freight.cargo.site/t/original/i/bfdcbe15aeafd6dc04c5e22986312d64f1b0d5df5bb1df769f0cf276b0d4c591/Screenshot-2025-04-16-at-4.02.09-PM.png" data-mid="229894469" border="0" data-scale="30" src="https://freight.cargo.site/w/1000/i/bfdcbe15aeafd6dc04c5e22986312d64f1b0d5df5bb1df769f0cf276b0d4c591/Screenshot-2025-04-16-at-4.02.09-PM.png" /&#62;


&#60;img width="1350" height="1202" width_o="1350" height_o="1202" data-src="https://freight.cargo.site/t/original/i/40bb1d2a2129a410286d4aab2e6dcdbe3d6b35d88f7512a1db8da800e556175c/Screenshot-2024-03-14-at-9.17.44-PM.png" data-mid="206821413" border="0" data-scale="30" src="https://freight.cargo.site/w/1000/i/40bb1d2a2129a410286d4aab2e6dcdbe3d6b35d88f7512a1db8da800e556175c/Screenshot-2024-03-14-at-9.17.44-PM.png" /&#62;


Nike X Alyx MMW AF1
Campaign Narrative, SNKRS copy, Social copy


&#60;img width="1278" height="1544" width_o="1278" height_o="1544" data-src="https://freight.cargo.site/t/original/i/23e6d64b43901e3580e607fc7145bb58494b6bfa01c9034a19818fb32d8da31e/Screenshot-2024-03-14-at-10.22.26-PM.png" data-mid="206823385" border="0" data-scale="31" src="https://freight.cargo.site/w/1000/i/23e6d64b43901e3580e607fc7145bb58494b6bfa01c9034a19818fb32d8da31e/Screenshot-2024-03-14-at-10.22.26-PM.png" /&#62;


&#60;img width="1624" height="1198" width_o="1624" height_o="1198" data-src="https://freight.cargo.site/t/original/i/18a3c87b0c9e4e9bcec93c24659095ef64c3aa85039d308feb8ff31abfb9f8d9/Screenshot-2024-03-14-at-9.28.33-PM.png" data-mid="206821527" border="0" data-scale="31" src="https://freight.cargo.site/w/1000/i/18a3c87b0c9e4e9bcec93c24659095ef64c3aa85039d308feb8ff31abfb9f8d9/Screenshot-2024-03-14-at-9.28.33-PM.png" /&#62;

Nike X Feng Chen Wang 
Campaign Narrative, Campaign and Concept Naming, Social Copy

&#60;img width="2274" height="1208" width_o="2274" height_o="1208" data-src="https://freight.cargo.site/t/original/i/491a61bce80129b0f07b3f93ecfb9a3496ea362fdc235306d91fbc6226c5729f/Screenshot-2024-03-14-at-9.37.31-PM.png" data-mid="206821832" border="0" data-scale="32" src="https://freight.cargo.site/w/1000/i/491a61bce80129b0f07b3f93ecfb9a3496ea362fdc235306d91fbc6226c5729f/Screenshot-2024-03-14-at-9.37.31-PM.png" /&#62;


 Nike X Travis Scott Attack
Campaign Faux Press Release (no longer online,) Social Copy


&#60;img width="2024" height="1436" width_o="2024" height_o="1436" data-src="https://freight.cargo.site/t/original/i/0bb37ea008a89f76ca4d2f643c95ef5a8a6f1e28cef8210981fb311923d15570/Screenshot-2024-03-14-at-9.42.35-PM.png" data-mid="206821973" border="0" data-scale="36" src="https://freight.cargo.site/w/1000/i/0bb37ea008a89f76ca4d2f643c95ef5a8a6f1e28cef8210981fb311923d15570/Screenshot-2024-03-14-at-9.42.35-PM.png" /&#62;


Other Projects: Martine Rose, Off-White,Sacai, Stüssy

&#60;img width="1348" height="1204" width_o="1348" height_o="1204" data-src="https://freight.cargo.site/t/original/i/0c384e9ff4e6f914141823a5be82c5b800d125e422e41a27225dd7c4a48df12b/Screenshot-2024-03-14-at-8.56.46-PM.png" data-mid="206821212" border="0" data-scale="42" src="https://freight.cargo.site/w/1000/i/0c384e9ff4e6f914141823a5be82c5b800d125e422e41a27225dd7c4a48df12b/Screenshot-2024-03-14-at-8.56.46-PM.png" /&#62;


&#60;img width="1636" height="1200" width_o="1636" height_o="1200" data-src="https://freight.cargo.site/t/original/i/8c089d47e24e20ad5f7c30994c473bd764e5f6ab62a07b4d36360bc1f8d8744a/Screenshot-2024-03-14-at-8.57.33-PM.png" data-mid="206821223" border="0" data-scale="42" src="https://freight.cargo.site/w/1000/i/8c089d47e24e20ad5f7c30994c473bd764e5f6ab62a07b4d36360bc1f8d8744a/Screenshot-2024-03-14-at-8.57.33-PM.png" /&#62;


&#60;img width="1634" height="1204" width_o="1634" height_o="1204" data-src="https://freight.cargo.site/t/original/i/269c79a1328648f32fa88e1bad4ff6a4ef119f9773829bf9e2d31e3cf40e8c93/Screenshot-2024-03-14-at-8.54.39-PM.png" data-mid="206821202" border="0" data-scale="42" src="https://freight.cargo.site/w/1000/i/269c79a1328648f32fa88e1bad4ff6a4ef119f9773829bf9e2d31e3cf40e8c93/Screenshot-2024-03-14-at-8.54.39-PM.png" /&#62;


&#60;img width="2072" height="1348" width_o="2072" height_o="1348" data-src="https://freight.cargo.site/t/original/i/8dc8a886aeca3bdb7c533ba13fdb42e8416e925e103c05bdff0dc17d79ec9cdf/Screenshot-2024-03-14-at-8.53.44-PM.png" data-mid="206821196" border="0" data-scale="42" src="https://freight.cargo.site/w/1000/i/8dc8a886aeca3bdb7c533ba13fdb42e8416e925e103c05bdff0dc17d79ec9cdf/Screenshot-2024-03-14-at-8.53.44-PM.png" /&#62;

Collaborators:

Jennifer Lee
Jake Gevalt
Jack Saunders

Vedant Vasavda
Grace Summers
Benoit Giraud
Liz Paulson
Ruby Sejour
Alana Spears
Alex Arechiga
Natalie Bobier
John Radaza
Kaitlin Ward
Chris Webster

</description>
		
	</item>
		
		
	<item>
		<title>Google Black Owned Friday</title>
				
		<link>https://rebeccarussell.lol/Google-Black-Owned-Friday</link>

		<pubDate>Thu, 14 Mar 2024 22:02:39 +0000</pubDate>

		<dc:creator>rebecca's work</dc:creator>

		<guid isPermaLink="true">https://rebeccarussell.lol/Google-Black-Owned-Friday</guid>

		<description>
	Google
Black Owned Friday
	For the 4th iteration of Google’s Black-owned Friday campaign, we teamed up with Keke Palmer to transform Crystal Waters’ 90s hit “100% Pure Love” into “100% Black Owned,” an anthem for Black entrepreneurs across the country (and their fans) to use to promote their businesses during the holiday season. We got a special Black Friday shoutout on the Google homepage, and our Midtown Manhattan OOH pointed people to some of NYC’s finest Black-owned businesses near them. And, following my launch tweet about the campaign, Keke Palmer followed me on Twitter. No one calls it X. &#38;nbsp;

	
&#60;img width="512" height="322" width_o="512" height_o="322" data-src="https://freight.cargo.site/t/original/i/70cb4af56709af9314f796b9d9aad99566cdddad8ba0f483f11d942a414c0086/unnamed1.png" data-mid="206815689" border="0" data-scale="100" src="https://freight.cargo.site/w/512/i/70cb4af56709af9314f796b9d9aad99566cdddad8ba0f483f11d942a414c0086/unnamed1.png" /&#62;


&#60;img width="512" height="341" width_o="512" height_o="341" data-src="https://freight.cargo.site/t/original/i/0c5529535282a44f70617d7f3b8cd2893868f47dda422faecf517d12ac09e710/unnamed.jpg" data-mid="206815704" border="0" data-scale="100" src="https://freight.cargo.site/w/512/i/0c5529535282a44f70617d7f3b8cd2893868f47dda422faecf517d12ac09e710/unnamed.jpg" /&#62;


&#60;img width="2044" height="1152" width_o="2044" height_o="1152" data-src="https://freight.cargo.site/t/original/i/15b80d47d74b3f33e19e8d7f52d361d422afc2d3b53939510259292d8ee929ca/Screenshot-2024-03-14-at-6.43.08-PM.png" data-mid="206815717" border="0" data-scale="27" src="https://freight.cargo.site/w/1000/i/15b80d47d74b3f33e19e8d7f52d361d422afc2d3b53939510259292d8ee929ca/Screenshot-2024-03-14-at-6.43.08-PM.png" /&#62;


&#60;img width="1154" height="954" width_o="1154" height_o="954" data-src="https://freight.cargo.site/t/original/i/7a8df96d794ec73200f4b8ab588b59332a50a56de92ef37ae042b71f8cf06146/Screenshot-2024-03-14-at-6.45.12-PM.png" data-mid="206815731" border="0" data-scale="27" src="https://freight.cargo.site/w/1000/i/7a8df96d794ec73200f4b8ab588b59332a50a56de92ef37ae042b71f8cf06146/Screenshot-2024-03-14-at-6.45.12-PM.png" /&#62;


Collaborators:
Brandon Viney
Rebecca Sills
Chris Bradford
Derrick Lee
Andy Dao
Kyndacee Harris
Jasmyn Barr
Deneesha Williams


</description>
		
	</item>
		
		
	<item>
		<title>Ivy Park Seasonal Narratives</title>
				
		<link>https://rebeccarussell.lol/Ivy-Park-Seasonal-Narratives</link>

		<pubDate>Wed, 29 Dec 2021 19:25:28 +0000</pubDate>

		<dc:creator>rebecca's work</dc:creator>

		<guid isPermaLink="true">https://rebeccarussell.lol/Ivy-Park-Seasonal-Narratives</guid>

		<description>
	Ivy Park
Campaign Messsaging
	To launch Beyoncé’s apparel collections, adidas’ Ivy Park team now takes a more integrated approach than their wildly popular influencer unboxings. I worked with Kamp Grizzly on concept copy and campaign messaging that officially announced their&#38;nbsp;Halls of Ivy (social-club focused), Ivy Heart (Valentines Day), Ivytopia (urban oasis), and Ivy Trail (rugged splendor)&#38;nbsp;lines to the world. Collection films &#38;amp; images below.&#38;nbsp;

	
&#60;img width="4000" height="3000" width_o="4000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/bbab2f86e612b000110aff036d1259a44286a03bd74a4ab00c687cad433f6bda/600718.jpg" data-mid="128651237" border="0"  src="https://freight.cargo.site/w/1000/i/bbab2f86e612b000110aff036d1259a44286a03bd74a4ab00c687cad433f6bda/600718.jpg" /&#62;&#60;img width="3000" height="4000" width_o="3000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/9ce7c58e1abff954319e10e65779b3801b34689d29ed771deff15fc9215be4b8/600721.jpg" data-mid="128651240" border="0"  src="https://freight.cargo.site/w/1000/i/9ce7c58e1abff954319e10e65779b3801b34689d29ed771deff15fc9215be4b8/600721.jpg" /&#62;&#60;img width="4000" height="3000" width_o="4000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/58780b1da5a6e5c3362775c8e4d4b7ace7387ddfb78722d8b58de64ff7f3d104/600716.jpg" data-mid="128651235" border="0"  src="https://freight.cargo.site/w/1000/i/58780b1da5a6e5c3362775c8e4d4b7ace7387ddfb78722d8b58de64ff7f3d104/600716.jpg" /&#62;&#60;img width="3000" height="4000" width_o="3000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/71abcc83d149a8ecba6cbdd27c26f068b56f8a3f1a5945ddf06be4fa099d99a4/600720.jpg" data-mid="128651239" border="0"  src="https://freight.cargo.site/w/1000/i/71abcc83d149a8ecba6cbdd27c26f068b56f8a3f1a5945ddf06be4fa099d99a4/600720.jpg" /&#62;
Collaborators:
Tai Foster
Annie Quach
Daniel Portrait
Ayla Gilbert
Mary Hare
Asnley Marcu
 

</description>
		
	</item>
		
		
	<item>
		<title>Jordan Brand </title>
				
		<link>https://rebeccarussell.lol/Jordan-Brand</link>

		<pubDate>Sun, 11 Sep 2022 21:28:57 +0000</pubDate>

		<dc:creator>rebecca's work</dc:creator>

		<guid isPermaLink="true">https://rebeccarussell.lol/Jordan-Brand</guid>

		<description>
	Jordan Brand&#38;nbsp;
AJ 1 Low Elevate
	With independent agency Ghostpistols, I made the Behind The Design film for Jordan Brand’s women-inspired AJ 1 Low Elevate. 100% remotely, we brought the “twist on a classic” concept to life with a fun script in the style of a home shopping segment. I also directed the footwear designers who created the shoe (Kim Jabbie and Louisa Page) as well as the external voice talent, through VO recordings. If you look closely, you’ll see my name and a Chi-town shoutout in the spot. 😉
    
     
Collaborators:Damian Fitzgerald
Matt Heck
Tyris Miller
Mackenzie Devine
Julie Gursha


</description>
		
	</item>
		
		
	<item>
		<title>Travel Oregon</title>
				
		<link>https://rebeccarussell.lol/Travel-Oregon</link>

		<pubDate>Sun, 11 Sep 2022 21:29:07 +0000</pubDate>

		<dc:creator>rebecca's work</dc:creator>

		<guid isPermaLink="true">https://rebeccarussell.lol/Travel-Oregon</guid>

		<description>
	Travel Oregon &#38;nbsp;
Extraordinary is Ordinary
	In an ironic twist of fate, a tourism campaign for Travel Oregon was the last thing I worked on at Wieden + Kennedy before moving out of the state. &#38;nbsp;Our concept was simple- to show people how extraordinary Oregon’s natural resources are, supernaturally. Through a mix of live action, puppetry, and stop motion, the team was able to bring the otherworldly vision to life across 3 films which premiered during the 2022 World Athletics Championships in Eugene.
    
     
Collaborators:Elora Clement
Kamey Murphy
Nick Stokes
Ansel Wallenfang
Derek Szynal
Anthony Holton


</description>
		
	</item>
		
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